Nelly - Where The Party At Tour 2025

The Requirement

Adlib joined Nelly’s Where The Party At Tour for its UK arena dates, including high-profile shows at The O2 in London and AO Arena in Manchester. Working closely with 900 Management, a specialist in music marketing and tour logistics, and RNC Entertainment, a U.S.-based company focused on entertainment, VIP experiences and promotions, Adlib was brought in to deliver a comprehensive lighting and video solution to support the production across its UK run.

The creative brief required a visually engaging and high-energy setup to match the pace and personality of the live show. The system had to integrate with existing touring infrastructure, be adaptable across large-capacity venues, and deliver a reliable audience experience night after night.

Video

The video system formed a core part of the stage design, combining large-format LED visuals with live camera feeds for IMAG coverage.

The LED package consisted of 274 Unilumin panels, split between two large upstage walls and a pair of IMAG screens positioned stage left and right, ensuring clear visuals throughout the arena.

To support dynamic live camera coverage, the package included two Panasonic AW-UE150 4K PTZ cameras, two Marshall CV350 Mini POV cameras, and two Sony HXC-100 broadcast cameras, offering multiple perspectives for both wide and close-up content.

System control was centralised using a Panasonic HS410 PPU rack, delivering smooth switching between playback content and live feeds. The setup provided sharp, high-resolution visuals and a flexible platform for delivering video content across a range of venue formats.