Adlib Invests in Unilumin UpadIIIH5 LED Video Wall

Adlib’s video department has invested a further £1m into rental inventory continuing the development of Adlib’s growing portfolio.

Recent investments include 220sqm of Unilumin UpadIIIH5 LED video screen, driven by Novastar’s MCTRL 4K processor and VIO 4K scalers from Analog Way.

Green Hippo Media servers provide a new option for playback and we’re excited to be one of the first to receive Lightware’s brand new range of 4K HDMI routing products including HDMI over fibre boxes able to run full 4K resolution at 60Hz.

Unilumin UPAD III On The Road

The Unilumin LED video wall has been particularly popular over the summer season. Recent projects include BBC Music’s Biggest Weekend in Perth, Scotland where Adlib supplied video, lighting, and audio. The new UpadIIIH was used for a 15m wide up stage screen and two 6m x 8m IMAG screens on the main stage with a full lighting, rigging, and audio package completing the solution.

The International Business Festival at Exhibition Centre Liverpool, a regular on the Adlib calendar, was one of the first corporate events we’ve deployed this new product for. Chosen for its huge creative potential, we proposed a 10m x 3m curved entrance feature leading guests into the Business Festival’s new floor design.

LED Screen Hire Exhibition Centre Liverpool

As you can imagine, LED screen rental was particularly popular over the world-cup period. Adlib supplied screens and PA systems for a number of locations including the Semi-Finals at Pier Head in Liverpool for Liverpool City Council.

Outdoor LED Screen Hire Liverpool

The level of expertise that we have in our video department means that other rental and production companies come to us with their most ambitious video projects.

UPAD III has also been a popular choice with dry hire clients: Tom Edwards, Head of Video, explains:

“One of the things that I love about the events industry is the relationships that we have between companies. Of course we can supply the equipment but it’s not always that simple. The level of expertise that we have in our video department means that other rental and production companies come to us with their most ambitious video projects. We’re here to help and are happy to give input into system design, provide training, set up demos – whatever they need to help them win a job.”

Unilumin LED Screen Hire

Why Unilumin?

We had 3 criteria when choosing our next screen product; ease of setup, reliability and flexibility.

On the decision to invest in Unilumin UpadIIIH Tom Edwards explained:

“We have experienced massive demand for our LED video screens this year and our stock of Absen A3 is consistently busy. We knew that we needed to invest in additional screen and spent some time at the ISE  exhibition in Amsterdam looking at options. Our aim was to find a reliable product that is easy to rig and flexible enough to cope with the hugely varied range of events that we are involved with. That means it has to be suitable for use on everything from outdoor festivals like BBC Biggest Weekend and Rewind Festival, to corporate events and exhibition stands. The UpadIIIH meets all of these requirements and is fully TUV certified. Investing in a single product has allowed us to purchase a really significant quantity meaning that we can now deliver some of the largest video projects in the country with a single type of screen. We are really looking to creating some groundbreaking designs utilising the screens incredible range of rigging options and curving capabilities.”

“The support from Unilumin throughout the process from evaluation through to purchase has been fantastic.” Andrew Watts, Video Technical Manager continues; “I visited China to perform a factory acceptance test for the screen prior to delivery; we were incredibly impressed with the manufacturing facility and depth of knowledge Unilumin Group have in the touring LED market. The after sales support has been fantastic and we are looking forward to welcoming technicians for training opportunities in the autumn.”

Andrew Watts, added:

“The new Unilumin UpadIIIH series LED screen has already proven popular with our clients. Its ability to create curved and angled designs makes it ideal for use in large-scale exhibition environments and festival/touring applications alike. Because UpadIIIH is designed for simple operation; it is a great choice when setting up large screens in short time frames. We’ve put a great deal of focus on the system and packaging infrastructure, allowing for the most efficient setup possible; whilst keeping full redundancy through signal paths, processors, and scalers. The speed at which we can achieve a large show, with this level of redundancy throughout the whole signal chain is something we’re very proud of.”